The term “Vintager” refers to that person who mainly wears vintage clothes, and it proved to be the best way to describe what our purpose is: to transform as many people as possible from fast fashion lovers to Vintagers.
We sell vintage clothes mainly from the ’70s and the ’90s. The ’70s are known for cowl-neck shirts and sweaters, pantsuits, leisure suits, tracksuits, sundresses worn with tight T-shirts, strapless tops, lower-cut shirts, cardigans, velour shirts, tunics, robes, crop tops, tube tops, embroidered vests and jeans, knee-length skirts, loose satin pants. The ’90s are known for ripped tights, leather, and polished oversized blazers but it is also famous for the glamour wear, high-waisted miniskirts, plastic chokers, knee socks associated with the schoolgirl look, tight pants, slip dresses, turtle-neck sweaters, capri pants, high-waisted trousers, and cardigans. We don’t encourage one specific style, but rather we promote healthy living. We support the idea that people need to think differently about clothes and reconsider their shopping behaviour.
Fast fashion is one of the most harmful concepts that emerged in the world and its effects must be decreased as much as possible. Costumers have to reduce (if not stop) buying things they don’t need, such as clothes that they will only wear once in their lifetime or maybe never. The idea is that all of us have to start focusing on quality over quantity. It is rarely possible to find a piece of clothing that is beautiful, new and cheap all at once. Every qualitative piece is made of either an expensive fabric or through a complicated process of manufacturing that usually takes a longer time. Time means money and we can continue forever by arguing about the topic or we can act and take the matter into our own hands before big retailers start to really take advantage of these weaknesses and confusions.
People want cheap clothes, but they also want them as fast as possible because trends are fading fast, right? This way, there will always be a need for compromise. The sad reality is that, in this case, the endangered factor is quality. That is why I have loved vintage products for a long time now. We believe that it is important to put emphasis on what we wear because it says a lot about us.
You can tell a lot about a person who wears trendy pieces, but the fabrics and the manufacturing techniques are cheap. By constantly purchasing trendy clothes, people encourage the fast fashion industry, saying that they are okay with what they are being given. This way, a massive production with no specific real purpose is promoted. Most of the clothes that are not sold are being burnt, and most of the clothes that are sold end up in the trash bin very early, because they are made in such a way that their time fades fast. People have to think about how this action affects all of us in the long-term.
We always motivate our customers to love their clothes, and not buy useless items solely because they seem trendy at a specific time. We don’t promote the idea of buying less; we promote the idea of buying carefully. The main purpose of the clothes people choose to wear should be to express their personality. You can have a full wardrobe of qualitative items that you will not need to throw away when their season has ended. For example, you can wear a vintage black dress today; you can wear it after 10 years. Can you say the same thing about those fluffy flip flops or furry footwear you bought last month? We love it when customers come to our shop already knowing our values, but we also love it when we can teach others about what vintage means to us. We frequently explain on our Instagram stories what our shop’s purpose is, and we approach topics we think may help our customers to better understand the concept. Quality is cool. Coolness may mean “one of a kind” or “versatile”. Sometimes coolness may mean broken, but usually, it is all about being forever in love with the clothes you choose to buy. And loved clothes last. Always.